If most (or all) of the sales you make are from online orders, increasing website traffic is clearly the option for you. If you are a restaurant or a crafty establishment like a paint-and-sip, increasing your foot traffic is a great goal to have. This goal is best for a physical location that thrives primarily on foot traffic.
This goal is best for businesses that regularly book appointments for their services like salons and medical practices, regularly schedule individual jobs like a mechanic, or regularly close big deals like a realtor’s office. Some of the more popular goals businesses tend to have are receiving more phone calls to their business, increasing the number of visits at their store, and bringing more people to their website online. In order to get started with Google Ads, you’re going to have to solidify your goals first.
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